Customer Insights and Optimisation Specialist

  • Betting Connections
  • Sliema, Malta
  • Jul 16, 2019
Full time Analyst Jobs Analytics Jobs Business Analyst Jobs Communications Jobs CRO Jobs Customer Service Jobs Data Scientist Jobs iGaming Jobs Marketing Jobs Statisticians Jobs

Job Description

Customer Insights and Optimisation Specialist
Sliema, Malta
 
Our client is looking for an enthusiastic Customer Insights & Optimisation Specialist to actively participate in building and driving the Conversion Rate Optimisation (CRO) dimension. The scope of CRO is to create high-quality, actionable and timely insights that contribute to all our customer acquisition and retention efforts.
 
As the Customer Insights & Optimisation Specialist, you will be working closely with the Head of Customer Experience in three key areas: maintaining site content and on-site user journeys, optimising the site and user journeys for optimal impact, and implementing a data driven measurement and analytics strategy.
 
You will:

  • Take ownership of “keeping the shop” in top working order ensuring that our sites are kept up to date and that all journeys are functioning as they should.
  • Monitor site key performance indicators through Google Analytics and other tools on a daily basis and against set targets.
  • Flag any anomalies to various stakeholders, reporting opportunities and issues while making sure that any fixes are implemented quickly.
  • Ensure consistency in the presentation of digital content in accordance with UI and brand guidelines.
  • Conduct regular and ad hoc analyses, with a focus on the usability and utilization of web pages, the performance of rolled-out product improvements and features, and anything related to the improvement of the overall user and customer experience across our sites:
  • Use these analyses to suggest areas for improvements including new site features and a barrage of optimisation tests to increase conversion rates.
  • Manage conversion rate optimisation (A/B and MVT) projects as defined in the roadmap from initial conceptualisation to roll out right to analysing the data and drawing conclusions.
  • Present your findings and actionable insights to the Head of Customer Experience and all other business stakeholders as necessary.
  • Become a subject matter expert in all things Analytics and GTM supporting the rest of the business in rolling out properly tracked and tagged customer journeys across all onsite and offsite touchpoints.
  • Research current methodologies and best practices that result in maximizing both website analytics tracking and reporting.

 
Required Personal Skills and Attributes:

  • Excellent problem-solving skills with a passion for data, marketing and tech.
  • Intellectually curious and willing to learn.
  • Ability to clearly communicate ideas and results (verbally and in writing) to a wide.
  • Ability to deliver high quality work under pressure of deadlines.
  • Results orientated team player who is keen to learn and develop a career in optimisation and analytics.
  • Self-starter, energetic, enthusiastic; must have a desire to take the initiative and work independently but also to socialise and develop collaborative solutions.
  • Degree level of education (e.g., Business & IT, Marketing, Statistics).
  • 2 years related work experience gained in digital companies (iGaming not necessary).
  • Experience of Google Analytics or similar tracking tools beneficial (desirable).