Head of CRM

  • Betting Appointments
  • Malta
  • Feb 03, 2019
Full time CRM Jobs iGaming Jobs Information Technology Jobs Live Casino Jobs Marketing Jobs

Job Description

Head of CRM

Malta – Online Casino

Salary – Flexible DOE


The company:

My client is a leading provider of Online Casino games in the igaming industry. They are going through a period of significant growth and looking for a Head of CRM to join the team.


What will you be doing?

As Head of CRM, you will lead the CRM strategy, plan development, implementation, and measurement for CRM activity for the brand across CRM channels. You will:


  • Manage and lead the CRM Team, approve monthly campaigns and communication schedules
  • Develop a strategic plan in line with reaching the department’s and company’s objectives, maintain high data quality and implement a touch-point strategy and value exchange plan
  • Develop segmentation models working with internal software solutions to increase performance and profitability of campaign and loyalty activity
  • Identify all customer touch points ensuring the right actions and communications are implemented at each stage
  • Optimise CRM initiatives to extend the customers’ active player days through a continuous loop of plan, test, optimize and implement
  • Develop automated and personalized user journeys and messages across the player life-cycle
  • Manage conversions throughout the customer journey and implement tactics to improve them
  • Develop retention features within products to enhance the customer experience
  • Create out-of-the-box, unique monthly campaigns
  • Maintain relationships with game suppliers and negotiate campaign sponsorships
  • Manage CRM systems, campaign engines and communications tools including ESP, SMS, telemarketing partners, etc


Who are you?

  • A strong leader with superb organisational skills
  • A strategic thinker with a customer focused mind-set
  • Your business acumen is spot on and you are able to manage projects effectively
  • You are solution focused and able to find creative ways forward in the face of challenges
  • An effective communicator who is able to challenge the status quo whilst managing stakeholder expectations
  • Data driven, analytical with a knack for reporting
  • You enjoy collaborating with other departments to managing projects successfully
  • Extensive experience in CRM and management with proven results of driving exponential growth
  • A qualification in online marketing would be considered an asset


What they offer:

  • An annual fitness allowance
  • Flexible hours
  • Daily fresh fruit and breakfast Wednesdays
  • Health insurance
  • Quarterly company and team events
  • VIP tickets to many events and festivals showcasing world class DJ’s
  • Local Football tickets
  • Annual company trip abroad
  • Learning and development opportunities
  • Education allowance
  • Discount cards


We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.