CRM Campaign Coordinator

  • Betting Connections
  • Sliema, Malta
  • Aug 16, 2019
Full time Campaigns Jobs CRM Jobs Marketing Jobs

Job Description

CRM Campaign Coordinator

  • Working closely with the Head of CRM when it comes to planning and coordinating multi-channel, segmented life cycle campaigns.
  • Utilize customer list management skills for A/B testing and segmentation to discover best practices within each customer segment.
  • Develop an annual campaign calendar divided into quarterly and monthly action plans in co-operation with management, business operations and product or game launches.
  • Production and delivery of CRM campaign briefs.
  • Perform quality control checks on the quality and content of all campaigns across different client/browser/device combinations and ensure sign off for all main languages.
  • Deliver innovative campaigns, focusing on onboarding, retaining and reactivating our player-base along with differentiating the brand against competitors.
  • Manage communication of campaigns across different channels including Email, onsite, direct mail, forums, PR and social media.
  • Project management to deliver the campaigns, working with the design, content and games team, country managers, the acquisition team and third-party suppliers to deliver all elements, on time and on budget.
  • Manage CRM campaign budget.
  • Model and forecast campaign performance and expected costs as a part of the planning process.
  • Manage the Profit & Loss of all campaigns once the campaign has ended.
  • Campaign evaluation and recommendations for future planning.
  • Ensure that the whole team captures and implements the key learnings.
  • Keeping abreast of industry trends and providing competitor analysis where relevant.


  • You take initiative, have great organisational skills and is a self-motivated team player.
  • You have strong technical and analytic capabilities and is results driven.
  • Have previous experience of owning and managing online marketing campaigns with excellent knowledge in online casino.
  • Fluent in English.