Senior PPC Manager

  • Betting Appointments
  • Surrey, UK
  • Feb 03, 2019
Full time iGaming Jobs Information Technology Jobs Management Jobs Marketing Jobs SEO/PPC Jobs

Job Description

Senior PPC Manager


£65,000-75,000 + Performance based bonuses



My client who are an exciting marketing and advertising start up for the gambling and casino world are looking to hire a PPC Manager to work on Google Adwords search campaigns and optimisation for the UK Market.

The successful candidate will have a budgeted Adwords spend of £300k per month.

The ideal candidate should have experience working in highly competitive verticals, with a track record of producing results.

The candidate should also have a strong work ethic, be self-motivated and above all results driven.



  • Day-to-day running of the Adwords account for the UK Market. This includes but not limited to: campaign building, keyword development, bid management, ad copy creation, ad extensions and Landing page testing.
  • Taking responsibility for optimisation and performance (budget management, responsibility for targets)
  • Reporting on campaigns and identifying areas for improvement.
  • Liaising with other acquisition channels to share best practices, knowledge, experience, results and test findings.
  • Keeping on top of the latest innovations in search marketing & testing these as appropriate. Identifying SEA targets for growth of visibility, traffic, acquisition and efficiency.
  • Evaluating, proposing and implementing the most suitable optimisation.
  • Working closely with other departments to brief opportunities, promotions and landing page setup, in order to fit in with the PPC and business goals. 


Skills, Experience & Qualifications

  • At least 3-4 years, hands-on PPC experience working in an agency or running PPC activities in-house.
  • E-commerce or gaming PPC experience essential.
  • Understanding the visit to registration to conversion acquisition model.
  • Thorough knowledge of AdWords and Google Analytics.
  • Understanding of PPC and cross-channel tracking.
  • Strong analytical, reporting and excel skills.
  • Excellent communication skills.
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.



We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK. 

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.