SEM Specialist

  • Ceek Recruitment Solutions
  • Malta
  • Aug 16, 2019
Full time Information Technology Jobs

Job Description

If you want to build a career within the hospitality industry, this is the ideal job for you! A client of ours is seeking to recruit a Search Engine Marketing Specialist to join their dynamic team.

What is expected of you?

  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize ads and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyse competitor advertising links
  • Assist the content team in the creation of high quality, informative SEO content
  • Carry out detailed keyword research according to the latest keyword strategies
  • Keep up to date with the most recent developments in latest trends and best practices in search engine marketing (SEM).
  • Pay particular attention to any significant Google algorithmic changes.
  • Train, coach and support any colleague

What are you expected to bring?

  • Good working knowledge of website analytics tools (e.g, Google Analytics and others)
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Eager to perform and achieve results through SEM & SEO activities
  • Proven SEM experience and success managing PPC campaigns across Google, and Bing
  • Ability to create a keyword strategy
  • Knowledge in using SEMrush software
  • Strong analytical skills and experience in generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

What’s in it for you?

  • Competitive remuneration package
  • Dynamic working environment
  • Growth opportunities