Brand Manager – Sweden

  • iGaming Elite
  • Sweden
  • Dec 06, 2018
Full time Brand iGaming Jobs Management Jobs Marketing Jobs

Job Description

An exciting opportunity to join our new brand; nurturing this new addition to our family and see it bloom!

We believe that you have a good understanding of the Swedish market. Being innovative in your approach, you look forward to searching for a different ways to get a piece of the market with this new brand. You have a good understanding for affiliate business, as this will be our first way to market and building on this will allow your brand to spread like wildfire among the rest. Working with others is fun and you enjoy interacting, bouncing ideas and getting stuff done. Demanding situations fuel you to prove to yourself and others that this can and will work; hurdles are there to be jumped and you’re looking forward to using your energy to drive such a brand. In the future, as the brand grows, the team may grow & require you to manage them!

 

What will you get up to?

  • Developing the brand strategy together with the Brand Strategy Team
  • Creating commercials
  • Buying external medias e.g. radio, digital etc
  • Handling PR cases
  • Liaising with affiliate team to plan strategies & deals
  • Retaining customers with amazing campaigns, offers, communications, customer programs, competitions, VIP treatment, support etc. always keeping CLTV in mind
  • Reactivating best possible customers given their CLTV through campaigns, communication, VIP treatment, telesales, events etc
  • Keeping the site attractive & up to date with current brand strategies in mind
  • Handle budget to maximum effect
  • Retrieve & analyse relevant data
  • Help with setting & keeping track of business critical KPIs
  • Managing & developing a Brand Executive

Do you have what it takes?

  • Impeccable writing & editing skills; master of grammar, punctuation & style
  • Strong organisational skills, excellent time management & experience of balancing multiple projects
  • General IT-knowledge
  • Native level command of English & Swedish language
  • iGaming industry experience is a necessity including casino & sportsbook knowledge
  • Experience using & optimising CRM techniques (segmentation, campaign planning, implementation, copy writing & communications)
  • Have effective communication skills (both written and verbal) with the ability to tailor dialogue and delivery to cater for a variety of audiences
  • Prioritize tasks and manage deadlines for large, multi-phase projects
  • Utilise marketing knowledge and/or experience
  • Apply a results-orientated process using solid analytical skills
  • Be able to use good judgment based on sound understanding of metrics and data
  • Show adaptability and handle changes in priorities
  • Bring creativity and innovative ways of thinking

Salary

Negotiable