CRM / Retention Executive

  • St George's Recruitment Group
  • London, UK
  • Mar 17, 2019
Full time CRM Jobs Executive Jobs iGaming Jobs Information Technology Jobs Sportsbook Jobs

Job Description

CRM Executive

SW. London

£30,000 - 33,000


We are looking for a CRM / Retention Executive for a fast growing sportsbook and casino operator in a gorgeous part of London.

As CRM Executive you will manage the full CRM process from the planning and costing, to building and execution of the casino and sportsbook brands for the business.


The Ideal Candidate:

  • Previous CRM or Retention Exposure of at least 18 months
  • Have proven, relevant work experience, particularly with managing CRM operations and promotions.
  • Have some knowledge of HTML coding & Dreamweaver
  • Be commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
  • Have knowledge of CRM systems and processes. , previous experience with Optimove is a plus.
  • Having a deep knowledge and understanding of online casino activities, experience in the industry and passion for our Casino products would be an advantage but not essential


The Job Role:

  • Create multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalisation, Social Media and Direct Marketing to improve customers engagement rates.
  • Increase the retention and reactivation rates and average turnover per user for Casino customers.
  • Plan operational and promotional actions supporting long-term marketing strategy to increase sale, reduce churn, improve player life time value and therefore support net revenue growth.
  • Understand and profiling players to create sophisticated customer segmentation and tailored offers. • Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.
  • Regularly liaise with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
  • Work with the designer and copy-writer team to ensure consistency of automated and ad hoc bonus campaigns content in accordance with brand guidelines.
  • Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
  • Proactively manage budget to meet the desired balance between ROI and spend.
  • Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.
  • Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.

We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.


Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.