Campaign Manager

  • St George's Recruitment Group
  • London, UK
  • Mar 17, 2019
Full time Campaigns Jobs iGaming Jobs Information Technology Jobs Management Jobs Marketing Jobs

Job Description

Campaign Manager                                      

SW. London                      

£32,000-36,000

 

We are looking for a Campaign Manager for a fast growing sportsbook and casino operator in a gorgeous part of London.

As a part of the expansion into the UK market they are now looking to add a Campaign Manager to the team. The newly hired Campaign Manager will take responsibility to ensure strong customer focused campaigns are delivered.

 

The Ideal Candidate:

 

  • Looking for previous Campaign Manager Exposure of at least 12 months
  • Digital Marketing Strategy: You will manage ongoing online campaigns, web development, SEO/SEM, email and social media activity such as PPC, paid social and display activity
  • Evaluation and analytics of incoming traffic quality (efficiency, activity, LTV, ROI, retention and churn rates.
  • Working on and raising conversion rates – from website visitor to paying user;
  • Regular reporting – user acquisition levels, KPIs;
  • Creating, analysing and improving promo materials (banner CTRs and landing page conversion levels.
  • Working in the gaming / gambling sector would be an advantage

 

The Job Role:

  • You will have full responsibility for overall campaign delivery and be the go to person in the Marketing team for campaign detail. Working hand in hand with the Performance Marketing Team this role would ensure our overt campaigns across Vegas, Sportsbook, Bingo and Casino are commercially viable and meet defined measurable objectives.
  • You will work closely and report into the Country Manager.
  • You will take the lead of ensuring all Business briefs are clear and thorough before briefing to central teams.
  • Ideate with teams and challenge plans to ensure plans ladder back to our objectives and support overarching commercial objectives, taking campaign briefs and ensure plans are exploited across all relevant channels from CRM, social, performance, creative and product teams.
  • Take responsibility for how the campaigns are phased over time and ensure all channels are aligned and deliver quality campaign execution and clear customer journeys across all relevant channels. You will be the champion in the team for building ongoing loyalty reward schemes and search for innovative ways we can execute them.
  • You will be able to allocate budget requirements and work with the Performance Team to ensure we are tracking the costs, managing two marketing executives who will take responsibility for executing campaigns.

 

We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

 

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.