PPC Manager

  • St George's Recruitment Group
  • Mar 17, 2019
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Job Description

PPC Manager

Berkshire / Gibraltar

£55,000 - 65,000 + bonus

 

We are looking for a new PPC Manager in either Berkshire or Gib to join the market leader within the gaming / gambling industry.

As the hired PPC Manager you will be accountable for the digital strategy and delivery of paid media through PPC, Display, and paid social, driving revenue growth through profitable customer acquisition and growing existing customer value, contributing to a GGR target.

Also accountable for the management and delivery of PPC, Display and Paid Social strategy and execution to achieve new player goals and drive return visits and deposits to increase player value targets, using programmatic tools and driving best practice use of creative.

 

The Ideal Candidate:

  • Significant Experience in digital marketing and can demonstrate sound knowledge and experience in both PPC, Paid Social and Display marketing.
  • Significant experience in managing in house and external PPC technology, automation and content strategy / testing
  • Experience in team management.
  • Strong analytical and communication skills, with a very strong commercial awareness and focus
  • Ability to lead and manage colleagues indirectly and directly within the wider digital marketing team
  • Strong coaching and commercially focused leadership experience
  • Ability to work under pressure while meeting deadlines and deliver to reaching performance KPIs
  • Excellent written and verbal skills, with a strong attention to detail and ability to present to senior stakeholders

 

Job Responsibilities:

  • Liaise with external agencies to source, manage and optimize relationships to deliver against targets and represent the company in the best possible light.
  • Accountabilities above include budget and cost control to deliver £7m in marketing spend, performance reporting and engaging with internal and external agencies to obtain the necessary data insight and inputs to continuous drive performance.
  • Responsible for ensuring PPC, paid media and display performance is suitably understood in the development of an attribution model and in the ‘connected response’ model of marketing.
  • Support the delivery of marketing campaigns for both brands for retail (where applicable) and digital using product and campaign roadmaps to ensure both the brand and campaign message are delivered consistently across channels of responsibility.
  • Create, analyse and deliver PPC and Display/Paid Social analysis across digital brands with weekly and period reports, ensuring key strategic financial and commercial data is defined for immediate action to Senior Performance Marketing Manager and key senior stakeholders

 

 

We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.