SEO Manager – Bitcoin Betting Operator

  • St George's Recruitment Group
  • London
  • Mar 17, 2019
Full time iGaming Jobs Management Jobs SEO/PPC Jobs Social Media Jobs

Job Description

SEO Manager – Bitcoin Betting Operator


Salary - £40,000 plus bonus


The company:

My client is a very exciting Bitcoin services provider to one of Europe’s biggest betting companies.


The opportunity

The company’s rapid expansion to-date has been driven by a world-class engineering team, and they are now seeking to recruit a similar level of marketing expertise with special attention to search engine optimisation.  Backed by this engineering team, and operating in a data-rich testing environment, the newly created team will deliver exponential growth by deploying data driven marketing techniques across the entire marketing lifecycle.


Job description

Reporting directly to the Head of Acquisition, the SEO Manager will be responsible for developing and implementing an SEO strategy that will move our clients’ websites to the top of SERPs for revenue generating keywords and keep them there. The right candidate will feel comfortable working autonomously in a lean, fast paced environment while maintaining a strong sense of team and collaboration.


Primary Responsibilities

  • Develop and implement a multi-lingual SEO strategy to dominate SERPs for relevant keywords and generate search driven acquisition
  • Craft intelligent and effective page titles and descriptions to improve CTR
  • Improve the SEO health of a portfolio of websites through regular audits & prioritisation of technical adjustments
  • Perform keyword/crawl analysis to identify opportunities & devise tactics to improve ranking
  • Serve as SEO evangelist across the organisation
  • Create SEO guides for the Content and Development teams
  • Collaborate with the Content, Social, Product and Affiliate Teams to achieve shared goals
  • Identify link-building and outreach opportunities
  • Manage relevant monitoring tools to measure success and guide strategy
  • Stay ahead of the latest SEO best practice



  • Minimum of 3 years’ experience in a senior SEO role, gaming experience preferred
  • Advanced on/off page SEO knowledge – desktop & mobile; SEO for Social especially Youtube
  • Strong analytical skills, numbers driven with excellent knowledge of Excel/Google Sheets
  • Experience user of Google Analytics, Search Console, SEMRush, Botify or equivalent tools
  • Working knowledge of HTML, CSS, Javascript & the overlap of web development and SEO
  • Bonus points for awareness of the crypto space and/or gambling
  • Problem solving can do attitude
  • Drive to learn and contribute with ideas to make continuous improvements
  • Additional languages a bonus
  • Measures of success
  • Improving Domain Authority & quality in-bound links
  • Improving average position for target keywords
  • Driving search traffic & improving CTR
  • Generating sign ups, first deposits and revenue from organic search



To degree level

This is a full-time position based in the company’s London headquarters, near Liverpool Street. Applicants with less experience will be considered for junior positions. We offer a competitive compensation package based on experience.



We regret that due to current volumes, we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Betting Appointments, part of the St George’s Recruitment Group, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.