Audience Analyst

  • Betting Connections
  • Malta
  • Oct 12, 2019
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Job Description

Our client, one of the biggest sports-betting operators is looking for a driven Audience Analyst to join their team. The successful candidate will be responsible for leading the implementation and audience development for the digital acquisition offer, define strategies on how to use first party data across digital inventories, while gathering new data to enhance these strategies.
 
Responsibilities:

  • Conduct audience management for paid and owned media, cross channel customer engagement, testing and measurement
  • Conduct analyses using multiple data sources to develop audience-based testing
  • Manage and develop processes and frameworks to leverage acquisition marketing automation
  • Work with internal or external data management teams to collect online data, support data onboarding and data integration
  • Capture and document requirements and opportunities based on insights gained

 
Requirements:

  • Bachelor’s degree in Statistics, Economics, or related field. Advanced degree preferred
  • Experience in analytics, preferably in database marketing
  • Advanced analytical skills
  • Strong verbal and written communication skills
  • Excellent web analytics skills
  • Fluent in English, oral and written – essential