Search Engine Marketing Manager (Malta)

  • Binary (Europe) Ltd
  • Birkirkara, Malta
  • Sep 18, 2019
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Job Description

Search Engine Marketing Manager (Malta)

The team

We are the Marketing Team at, and we love to employ creativity in planning and executing initiatives for revenue growth, with long-term programmes to attract, support, and retain our clients and affiliates. We’re a collaborative team of designers, engineers, quantitative analysts, digital marketers, and business development executives that are passionate about making online trading accessible to everyone.

About Binary

Founded in 1999, is a pioneer in online trading. We enable our customers to trade on world markets. Focused on customer-centric solutions, we aspire to be the world’s leading online trading service provider.

A career at Binary .com offers you the opportunity to make an impact in a fast-growing organisation that’s at the cutting edge of online trading technology.

Role name

Search Engine Marketing (SEM) Manager

About the role

You will be directly involved in the marketing goals and objectives of the business. You will head our marketing initiatives and broaden our reach on search engine result pages using the most cost-effective methods. Attentiveness, thoughtfulness, and accuracy are crucial for success in this role.


● Research and analyse trends to identify the most cost-effective SEM methods.

● Implement strategies to increase inbound traffic and build our online presence in target markets.

● Thoroughly monitor our website traffic and tweak SEM campaigns to improve traffic i.e. ensure our website is listed within the first search results page of leading search engines.

● Monitor and report on the progress and effectiveness of our SEM campaigns.

● Ensure our campaigns stay within budget.

● Work closely with other teams to achieve marketing objectives.

Minimum experience

● At least one year of experience in SEM

● Experience with advertising campaigns on Google, Yahoo, Bing, Yandex, etc.

● Experience in working with semantic core and keyword optimisation

● Familiar with advertising formulas such as conversion rate (CR), click-through rate (CTR), return on investment (ROI), lifetime value (LTV), average revenue per user (ARPU), etc.

● Good oral and written communication skills in English

Preferred experience and qualifications

● Education in the field of online marketing

● Experience in gaming or financial markets

Perks and benefits

● Market-based salary

● Annual performance bonus

● Health benefits

● Casual dress code

● Flexible working hours

● Travel and internet allowances

We will also assist you with your work permit or EU Blue Card, and relocation for your family.


Birkirkara, Malta

About the location

Malta is a historical archipelago country in the middle of the Mediterranean Sea. Rich with beautiful beaches, cathedrals, museums, universities, cafes, and retail outlets, Malta is an ideal location to work from.

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