Sep 21, 2019Full time
We are looking for a Chief Marketing Officer who will take overall responsibility for customer acquisition, conversion and retention through growing brand awareness and customer loyalty on a global level. The successful candidate will need to scale up the business by building highly effective teams and a network of international partners. This fantastic opportunity will enable an iGaming m arketing leader to use their experience, skills and contact -base as part of an exciting journey within a new and ambitious sports betting operator. Based with in our Malt ese headquarter s, the role also comprises the management of all marketing activities across our international regulated operation s . You will be: D eveloping and leading a global brand strategy in alignment with local ma rket requirements. Building local marketing teams on the ground and relationships with marketing agencies. Defining media budgets and revenue targets for all countries and acquisition channels. Developing and maintaining key metrics measuring of the effectiveness of each of the segment of marketing activity. Leading and mentoring marketing teams for all aspects of online traffic acquisition including SEO, affiliates, and banner ads. Creating and managing all relevant p ersonnel and procedures for the effective execution of retention activities including CRM systems, loyalty programs, promotions and campaigns. We'd like it if you are: Minimum of three years ’ experience as C hief M arketing O fficer for an iGaming O perator. Proven track record of maximising return on investment of marketing budgets. Willing to travel for business as and when required. Thorough in your knowledge of existing online marketing tool and channels. Extensively experienced in strategic media planning, budgeting, buying and reporting. High ly comfort able working i n a rapidly changing dynamic environment with an ability to adapt in order to achieve targets. Strong analytical mindset with the skills required to develop and execute strategy. O utstanding communication skills and able to be relied on when representing the business . Exceptional l eadership and interpersonal skills with a passion for training and mentoring people. W hat's on offer : Competitive salary. Modern working environment in the beautiful area of Sliema in Malta. Potential career growth into a leading position within the company. An opportunity to be an integral part of an exciting new business. Please apply now using the link below. Thank you for your interest, we're looking forward to meeting you!